A program of the U.S. Chamber of Commerce Foundation
It doesn’t matter if you’re leaving the military tomorrow or 10 years from now – you need to have your elevator pitch ready.
Even if you aren’t looking for a job. Even if you love your job.
You need to have your elevator pitch ready so that when someone asks “What do you do?” at a neighborhood block party, a networking reception, or your best friend’s wedding, you can fire back with a confident answer.
But answering that question, “What do you do?” can be especially hard for transitioning service members.
With this in mind, we turned to the elevator pitch experts at Hiring Our Heroes – the program managers at our Corporate Fellowship Program – and asked them to share their best tips for effective elevator pitches.
No one wants to hear this, but we’re still going to say it anyway – practice your pitch. CFP program managers recommended that a transitioning service member take 20 minutes to write down their elevator pitch. Once you finish writing it, practice it.
Record yourself reciting your elevator pitch. Listen for parts when you stumble over your words. Then practice those sections of your elevator pitch again.
“Your pitch should sound natural and should sound…like you. Practice it until it does,” CFP program manager Elizabeth Garcia said.
Don’t be afraid to practice your elevator pitch with your spouse, friends, and other veterans. Hiring Our Heroes provides many opportunities to develop and practice your elevator pitch at professional development events. Find a Hiring Our Heroes event near you today.
Don’t forget to time your elevator pitch. If it’s longer than 20 seconds, revise it.
“No one has time for a long monologue about your resume,” said Ursla McCarthy, CFP program manager.
“I recommend that you open with a line that makes the other person ask a question,” said Lindsay Teplesky, Deputy Director of Hiring our Heroes Corporate Fellowship Program.
For example, if you’re a transitioning logistician, the conversation may go like this:
Employer: “Hi, nice to meet you. What do you do?”
Service member: “Hi, I’m Lindsay Teplesky and I move products from point A to point B so that our customers can get the job done.”
Employer: “Cool! How do you do that?”
Service member: “I’m a logistician in the Army, but I’m getting ready to transition to the civilian world. I’m hoping to continue in the supply chain field, hopefully in a role in which I can leverage my Lean Six Sigma certification.”
Notice how this elevator pitch evokes a conversation. You are talking with the person, not at the person. Plus you are sprinkling in details about your professional certifications and experiences (like Lean Six Sigma certification) throughout the three- to five-minute interchange.
“I find this is much better received than a service member just regurgitating their resume,” Teplesky said.
Your elevator pitch is an invitation to connect. But many times, at crowded hiring fairs and networking receptions, you barely have enough elbow room, let alone the space and time to connect with a hiring manager.
In these situations, CFP program manager Rob Comer advises transitioning service members to use a technique he calls “The Warm Up.”
The Warm Up consists of three steps:
“I remember my first job fair when I was getting out. I struck up a conversation with a nonprofit veteran mentorship organization. They were very warm and conversational. That conversation gave me a boost and some confidence to talk some employers,” Comer said.
While corporations want to hire military talent, the hiring manager most likely doesn’t have any military-related experience.
They won’t hire you if they don’t understand what you did in the military, said Stefanie Watson, CFP program manager. Watson said that service members need to remember to keep their elevator pitch simple.
“Brevity is key. Don’t get too technical or you will lose them from the start,” she said.
Garcia pointed out there may be times when using military lingo is an advantage.
“If you are speaking with someone in defense contracting, you are safe to use more military lingo in your pitch. However, if you are speaking to someone in human resources at Wayfair, you need to remove the military jargon from your pitch,” she said.
The key is to know your audience. You may want to have several different elevator pitches prepared and ready for different audiences. Each elevator pitch would highlight different skills and abilities.
CFP program manager Carla Miller said she encourages transitioning service members to take their military rank out of their elevator pitch. Include your branch of service, followed by what you have done and can do in the career field you are looking to go into. Don’t talk about prior work experience if it doesn’t align with your professional goals.
“For example, if you are not interested in HR, your elevator pitch should not be about your 20 years of HR experience in the Air Force,” Miller said.
An elevator pitch is your first interaction, but it shouldn’t be your only interaction. Studies show that the majority of transitioning service members do not follow up when networking.
CFP program manager Bailey Rinella recommended that veterans end their elevator pitch with a statement that encourages continued dialogue.
For example, if someone gives you their business card, ask if you can connect with them on LinkedIn. If you meet a veteran at a hiring event, invite them to meet for coffee next week.
If you keep your sights set on the next conversation, your elevator pitch will be a successful one.
“The goal of your pitch is not to get you a job. The goal of your pitch is to get you to that next conversation. The goal is to get the person in front of you engaged; asking you questions and starting a dialogue, not a monologue,” McCarthy said.
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A Program of the U.S. Chamber of Commerce Foundation