Brand Ambassadors

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Personal Branding Initiative

The Personal Branding Ambassador program, which also launched in 2012, provides well-known veterans and military spouses the opportunity to use their platform to advocate for veterans, highlight available transition tools and resources, and educate employers and community leaders on the value of veteran and military spouse employees.


Toyota proudly supports Hiring Our Heroes in its mission to connect veterans, transitioning service members, and military spouses with 21st-century career opportunities.

In 2012, Toyota and Hiring Our Heroes developed and launched the Personal Branding Initiativefeaturing innovative resume building tools and a team of Personal Branding Ambassadors led by Medal of Honor Recipient Sergeant Dakota Meyer and Former First Lady of the U.S. Marine Corps, Bonnie Amos.

Learn more about Toyota’s commitment to our U.S. veterans and their families at


Committed to America’s Heroes


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Staff Sergeant Ryan Pitts joined Hiring Our Heroes and Toyota as a Personal Branding Ambassador in 2017. Ryan enlisted in the U.S. Army at the age of 17 under the delayed entry program and deployed twice to Afghanistan in 2005 and 2007. Ryan was awarded the Medal of Honor (MOH) for heroic actions in Afghanistan in 2008. He departed active duty service in 2009. Ryan is a polished public speaker with a talent for engaging with business leaders on the topic of veteran employment and the military transition process.

Meet Our Ambassadors



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